Author Archives: Gabriela Rocha

Hiring the Right SEO Company In Canada

The SEO or search engine optimization is a practice that constantly evolves with the algorithm updates of the search engines to improve the user experience. Companies with in-house SEO find it more and more complicated to find success in SEO. Having a couple of SEO experts in the company’s marketing is not enough to create efficient backlinks which is why partnering with professional SEO company is what some brands are doing nowadays.

Hiring the right SEO company should not be done haphazardly. You need to know what characteristics to look for to ensure that you get the result that you want without getting any penalty. The right SEO service provider should be able to grow organic traffic to your website, boost your search engine ranking, and helps you get more leads and profits. What you should avoid is an SEO company that engages in unethical techniques or black hat tactics that appears to be succeeding but leaves you when the penalties come – leaving you with lots to clean up and less traffic than when you started.

When hiring an SEO expert, you need to know if the provider follows SEO best practices and if they drive the desired result. The right SEO company has the following characteristics:

  • Considers all the three major factors of SEO such as technical SEO, user experience, and off-page SEO as components of a complete SEO strategy.
  • Have ideas on how to adapt the general strategy on your niche or industry.
  • Its success metrics are based on your own business goals.
  • Ethical SEO techniques will take at least 6 months before you see results not shorter than that.
  • Includes mobile optimization and conducts a mobile audit of your website.
  • Open to collaboration with your marketing team to integrate SEO into your overall marketing strategy.
  • Conducts keyword research using the latest practices.
  • Its link building efforts should be more in quantity and relationship building rather than amount and expediency.
  • The right SEO company should be able to explain why they prefer certain tools and what are their impacts when used.
  • They provide detailed information on how to measure and report progress.
  • They should be up to date with Google posted information, follows the top industry blogs and actively participates in SEO forums and discussions.
  • They ask for detailed information about your industry, audience, KPIs, and goals to build an SEO plan that will help you gain success for long-term.

Here is a video about it from Google itself:

By evaluating SEO companies using the above characteristics you will be able to remove black-hat SEO and find the right SEO company that will bring longtime success.


Teach Older People How To Use VoIP in 5 Easy Ways

The best thing about latest coming technologies is that they accommodate everybody’s needs and meant for all. Use of technology has become an integral part of after of our day-to-day affairs. Even older citizens of the society can feel comfortable with the latest technology and gadgets coming in market. One of these technologies is VoIP, which fully functionally operates smoothly for everyone. The best thing about VoIP is that it is user-friendly and adjustable to everyone’s needs – even the less technical savvy person can use it. However, some older people still feel that VoIP is complicated and tend to walk away from it. For them, this article will surely remove all such feelings and make them use VoIP – whether residential VoIP and business VoIP, quite easily.

1. Now, when you are teaching your grandma or grandpa how to be able to make and receive calls using VoIP phone systems. you better be very patient and very understanding because they might not be very techno-savvy and all these latest technologies were not present in their times, so they might have to be taught like to teach a child how to ride a bicycle. Perhaps, the newest technology that might have been from their times was a radio, telephone or TV.

2. To start with, tell them what VoIP is and how beneficial residential VoIP and business VoIP is to cater to your communication needs. They might shy away because they do not want to feel dim-witted because they cannot pick up easily. Therefore, tell them all from the beginning and teach them how they can make calls using VoIP phone and how the voice is converted from analogue into digital signals over high speed internet to transmit the data rapidly and then converted back into analogue which can then be heard at the receiving other end.

3. After knowing the functionality, they will develop a comfort level with understanding VoIP phone system. Now, you should explain to them how their particular VoIP phone service works, whether they have an extra phone set or wish to keep their current phone handset. Then, you should tell them how cost effective VoIP is, and that they will only have to pay once a month – a fixed flat rate for all their long distance and international calls.

4. Moving forth, explain them practically about how to download the software, connect the phone and start making calls. Physical demonstration helps. Make sure you break the procedure in steps, which they can easily understand.

5. Most importantly, do remember to give them lesson on how to make E911 calls in case of an emergency. Mostly, the procedure in dialing calls to emergency help centers is the same, but in some, the procedure is different. So, make sure you guide them according to their phone needs.

VoIP isn’t at all that complicated to use. After you have taught them how to make calls, they would not need a reason to pick the phone and dial a number because of the low cost and easy-to-use functionality. Just dial away and forget about the cost. Although, one little complication about VoIP which older people might face is the part where you have to teach them how to connect the computer or the adapter, but once that is understood…then, consider yourself to have passed your test smoothly.